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Digital Marketing Apprenticeships are a great opportunity for anyone looking to start their career in the Digital World. Digital Marketing apprenticeships offer hands-on experience with many different aspects of digital marketing like SEO, PPC, social media campaigns, and many more!

In this blog, we explore the Top 5 core modules you will learn during the digital marketing apprenticeship and how this can develop your business.

If you are thinking about becoming a digital marketing expert, then completing an apprenticeship is one of the best things that you can do. When you undergo a digital apprenticeship, you will learn a lot. You will find that you can transfer all of your skills to any new jobs you decide to go onto later in life.

1. Market Research

When you undergo an apprenticeship, you will learn how to conduct market research. You’ll learn how to use your skills in different environments, and you will  learn how to target certain demographics. If a company is selling a product, you’ll have to be able to know which audience they are targeting, how best to reach that audience, and even how much competition there is in the market. If the market is saturated then market research can make the difference between a product being successful and failing completely. This is an incredible skill for you to learn, you can also use the knowledge you gain from doing market research to take to other jobs you might want to seek out in the future, and this will work wonders for your confidence and your CV.

2. SEO

The whole of the internet is dependent on SEO. No business will be successful online without a good campaign, and SEO is usually an integral part of that. It doesn’t matter whether you are pursuing a job as a copywriter, social media manager, SEO executive, or web developer because having a solid understanding of SEO will benefit you in every role. SEO is continually changing too, so what works now, might not be what works in the future. If you can adopt a good campaign and you can tweak it as new algorithms hit the web, you’ll be able to gain solid experience while giving your clients the building blocks they need to rocket their internet presence.


3. Communication

Communication is key when it comes to digital marketing, and this is certainly something that you will learn when you undergo a digital marketing apprenticeship. You will learn how to communicate with a bustling team, and you will also learn how to communicate with clients. You’ll have various responsibilities, such as communicating updates as well as discussing deadlines and important tasks. Communication is a vital part of business, not just in digital marketing, these skills will set you up for fundamental success in the future.

4. Social Media Marketing

In a lot of cases, social media can either make a business fail, or it can make it largely successful. Learning social media marketing will benefit you in more ways than one. It will also benefit should you decide to move to a different industry at a later date. During your apprenticeship, you will be asked to budget for various social media campaigns. This will give you a good level of knowledge when it comes to the way campaigns work and it will also teach you an understanding of how markets can change and the budget that you have to work with.

5. Email Marketing

During the digital marketing apprenticeship, you will also gain an understanding of email marketing. You will learn to understand your target audience and you will also have to budget accordingly. If you want to become a web developer or if you want to go on to be a project manager then having a good foundation of knowledge about email marketing and communication will help you out a lot here. Affiliate manager roles often require some experience like this as well, so it is no surprise to see that this skill is in high demand.

There are many things that you will learn when undertaking a digital marketing apprenticeship. You will find that these skills go a long way when it comes to your professional development. Why not see how you could reap the benefits of being a digital marketing apprentice by seeing what courses there are for you to choose from? It has never been easier to take that next step in your life, and it will lead to opportunities that lie beyond your imagination. It’s a great stepping stone for you to be part of this fast-growing and creative world.

So, upskilling digital marketing knowledge could benefit your company in more ways than one. Why not get in touch with our team to take advantage of low cost apprenticeship training which is up to 95% government funded.


Find out more about the Level 3 Digital Marketing Apprenticeship


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