Level 3 Digital Marketer - Digital Apprenticeships

APPRENTICESHIP DURATION

21 months including 18 months learning and 3 months end point assessment.

ENTRY REQUIREMENTS

As part of this standard, you must hold Functional Skills Maths and English at Level 2

TRAINING METHOD

Online through Microsoft Teams

FUNDING

Maximum of £11,000 if you are a Levy payer. Maximum of £550 if you are a non-Levy company

APPRENTICESHIP OVERVIEW

Digital Marketing is an in-demand skill for many organisations. This Apprenticeship will launch your career into this dynamic area of work and you'll learn to create, implement, and analyse successful digital marketing campaigns.

The aim of this Apprenticeship is to provide you with the knowledge to become a digital marketer, learning the principles of coding, marketing, customer lifecycle, CRMs, digital campaigns and social media strategies.

You'll receive experience in all areas of digital marketing, from content creation to social media, Search Engine Optimisation, and campaign planning & monitoring.

The curriculum is based upon standards set by industry to deliver the knowledge, skills and behaviours employers need most.

CORE KNOWLEDGE

This apprenticeship is delivered through a combination of planned learning sessions, workplace visits, on and off the job training and 1 to 1 support.

It covers areas such as:

Coding principles
Basic marketing principles
Customer lifecycle
Customer relationship marketing
Digital marketing campaigns
Digital and Social Media Strategies
Search marketing & SEO
E-mail marketing
Web analytics and metrics
Digital and social media platforms
Business environment and issues
Digital etiquette
Platform integration
Digital security

Key modules

Understanding how the web works is the key to effective digital marketing activity. This introductory module covers the fundamentals of search engine operations, mobile friendly and responsive design, and the use of common web languages such as HTML, JAVA and JavaScript.

This module provides an understanding of marketing theory and best practice for creating successful digital campaigns.

The module focuses on the 7 core principles of offline and online marketing, including the customer lifecycle, acquisition stages and different digital marketing channels.

After establishing a solid foundation in the core principles of marketing, this module will take a deeper dive into online marketing, including the components of a marketing campaign, customer relationship marketing, and legal, regulatory, and ethical frameworks.

This module provides an introduction to the main aspects of digital marketing with an appreciation of the impact digital marketing has had on customers, focusing on the tools available and how these tools can be used to develop digital marketing content.

You'll develop knowledge and skills on how to undertake communications campaigns and how the effectiveness of these can be measured.

END POINT ASSESSMENT & PROGRESSION

This assessment is made up of a portfolio of evidence from real work projects, an employer reference and a learner interview. Successful apprentices will be awarded a pass, merit or distinction.

At the end of this apprenticeship learners would have a broad skillset meaning they could progress into a digital marketing specialism such as SEO executive, PPC executive, Content co-ordinator and Marketing executive or enhance their existing role with additional knowledge.