Stoke-based apprenticeship provider PM Training has relaunched as Achieve Training, undergoing a total brand refresh. 

The training business, which is Staffordshire’s leading independent apprenticeship provider for young people, has unveiled the new name alongside an updated logo, website and a revitalised business strategy and service offer. 

The Achieve Training transformation is being overseen by Dan Canavan, whose father Sean started the business as Project Management Ltd in 1982and who stepped into a leading role as Executive Director of PM Training last year. 

Dan said: “Ever since my dad opened the doors nearly 30 years ago, we’ve had a proud history of supporting local young people to realise their potential. Our core purpose isn’t changing – we still offer outstanding training and support services to help people to fulfil their career ambitions – but Achieve Training is the next step of the journey for us. 

“The world has changed, businesses around us are changing, and the way young people learn, develop, and see their place in the working environment is changing. We felt that our name no longer represented what we do. 

Learn more in our Brand Book

“Achieve Training is a launchpad for quality, inspirational training and opportunities. We’re a modern, progressive company with a diverse offer. We support young people from all walks of life through education and employment, we have a strong focus on wellbeing and mental health, and we strive to build better futures. 

Achieve Training is part of we are aspire, which also comprises 9,000-home social landlord Aspire Housing and regeneration charity Realise, which supports employment and wellbeing throughout the region. 

Sinéad Butters, Group Chief Executive of Aspire Housing, said: “We’re delighted to launch Achieve Training. The world of apprenticeships has changed significantly in the past few years and we have continuously adapted to stay ahead of the curve. 

We felt the time was right to create a new identity that more accurately shows the support we offer as a business, alongside a brand that highlights to young people the amazing benefits and growth that can come with a modern apprenticeship. We have plans to refresh and grow, to further diversify our offer, and to continue to support young people in our communities.” 

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